by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Journeys : Oct Nov 2012
From the CEO What’s important? Mates, alcohol and cars T asmania’s Road Safety Advisor y Council has leapt into the social media world with its latest campaign aimed at discouraging men aged between 17 and 25 from driving after dr inking alcohol, based on that demographic group’s disproportionate representation in ser ious casualty statistics. Ethnographic market research showed that ‘mateship’ was one of the most important things to the target audience. Based on this research, the Real Mates campaig n was developed by Hobart agency Red Jelly to emphasise the importance of mateship in a humorous way and portraying situations with which these men could identify. You will let your mates get away with almost anything – but not drinking and then driving. The message is simple – real mates don’t let mates drink-drive. Men between 17 and 25 are most at risk of being killed or injured on our roads. The target audience for the innovative campaign compr ises six percent of the population, but 28 percent of the serious casualties. Alcohol was a factor in 25 percent of those serious casualties. In general, these men do not read newspapers, watch much television or listen to commercial radio and so traditional media was not considered an effective way to reach them. Instead, using the digital channel via website and social media became fundamental elements of the campaign. For more: w ww.realmates.com.au butWHATDOYOULETYOURMATEGETAWAYW I TH?THEULTIMATEMATESADVENTURETONEWZEALANDRSAC7141rj Ter m s& C onditionsapply , visitreal m ates . co m. au RSAC7141Rea l Ma t esPos t e r A2_R I CH_V2 .i ndd 4 27 / 07 / 12 12 : 12PM but RSAC7141rj WHAT DO YOU LET YOUR MATE GET AWAY WITH? THE ULT IM ATE M ATES ADVENTURE TO NEW ZEALAND Terms&Conditionsapply, visit realmates.com.au RSAC7141Rea l Ma t esPos t e r A2 _R I CH_V2 .i ndd 1 27 / 07 / 1212 : 11PM 6 October / November 2012 In our community It was a great pleasure recently for the RACT to host here in Tasmania a meeting of officials of all Australia’s motoring clubs. Clubs such as the NRMA, RACV and RACT represent the interests of over seven million Australian motorists. The clubs already enjoy a close association through our Canberra- based umbrella group, the Australian Automobile Association, which represents the individual clubs’ interests at a national level. Our recent meeting had the themes of collaboration and innovation, both to ensure we continue to meet the needs of our members into the future and to consider ways we can work together to achieve results in efficiencies, new services and coordinated advocacy on national issues that affect all motor ists. It was also a great opportunity to share ideas and the experiences of motoring clubs in the different states, and I’m pleased to say that the 80 attendees were very impressed with what they saw of Tasmania. Each club made a presentation to provide us all with an update on their activities, and we also considered a range of ideas for projects where we could all work together. Some 200 R ACT staff recently came together from all over the state for the annual achievement awards and the announcement of the RACT 2012 Employee of the Year. It was the biggest gathering of RACT people that I can remember in all my time at the club. The Employee of the Year Award recognises an individual who has made a contribution that ref lects our values, culture and v ision, and has made a positive impact on colleagues, customers and the RACT itself. So my congratulations go to our Kingston Branch Team Leader, Olivia Sice, who was acknowledged for her energetic, positive and vibrant attitude towards her work, her customers and her team. Olivia also impressed dur ing the year because of her involvement in the community she works in, and her strong commitment to self-development through further study. Some of the other major awards announced included: • RACT Service Excellence Award – Gemma Lord of our Customer Service Centre • RACT Roadside Patrol of the Year, recognising the contribution of a Roadside patrol officer who consistently goes ‘above and beyond’ in assisting stranded members – Stuart Rainbird • RACT Travelworld Office of the Year went to our Bur nie office, while Rachel Pearce of our Ulverstone travel office was named R ACT Travelworld Employee of the Year Just one last thing. I’d like to draw your attention to a story in this edition on End Speed Limit signs. The Government has agreed to end the confusion that these signs caused. Throughout the last 12 months I have attended minister ial meetings and meetings w ith gover nment agencies where I have urged action to dump the signs as part of the RACT’s campaign to End the Confusion. So on behalf of the many motorists who have complained to the RACT about the confusion these sig ns caused, I welcome the Government’s decision to support our point of view. Harvey Lennon Chief Executive Officer
Aug Sep 2012
Dec 2012 Jan 2013